For this project, I have simulated a product launch. I have developed a go-to-market strategy, outlined a launch plan, identified potential problems and defined the next iteration of the product.

In this report, I used social network analysis techniques to study the Huawei's customer connecting pattern. This report is based on the data from Huawei Social Network Data on Kaggle platform. Data Link: https://www.kaggle.com/datasets/andrewlucci/huawei-social-network-data

Comprehensive Excel-based dashboard analyzing KPIs and sales performance of a South American restaurant chain. Includes sales trends (2021–2022), country-level distribution, customer satisfaction, and profit metrics. Designed Data Analysis and business intelligence insights, performance tracking, and strategic decision-making.

An in-depth analysis of customer acquisition cost (CAC) across marketing channels in 2023, using Python for data processing and visualization. The project evaluates performance metrics like CAC, conversion efficiency, and spend effectiveness to inform marketing strategy and budget optimization.

This project is a comprehensive market research initiative that leveraged the latest survey technologies and expert analysis to provide actionable insights for brand customers.