diff --git a/packages/sui-segment-wrapper/README.md b/packages/sui-segment-wrapper/README.md
index cd2cbf326..ff8a6017b 100644
--- a/packages/sui-segment-wrapper/README.md
+++ b/packages/sui-segment-wrapper/README.md
@@ -10,7 +10,6 @@ This package adds an abstraction layer on top of [segment.com](https://segment.c
 
 **Google Analytics 🔍**
 
-- [x] Load GA4 if `googleAnalyticsMeasurementId` is provided.
 - [x] Retrieve `clientId` and `sessionId` automatically from GA4 and put in Segment tracks.
 
 **Adobe Marketing Cloud Visitor Id ☁️**
@@ -149,9 +148,6 @@ Configure both values correctly before running the application to ensure proper
 
 You could put a special config in a the `window.__mpi` to change some behaviour of the wrapper. This config MUST somewhere before using the Segment Wrapper.
 
-- `googleAnalyticsMeasurementId`: _(optional)_ If set, this value will be used for the Google Analytics Measurement API. It will load `gtag` to get the client id.
-- `googleAnalyticsConfig`: _(optional)_ If set, this config will be passed when initializing the Google Analytics Measurement API.
-- `googleAnalyticsInitEvent`: _(optional)_ If set, an event will be sent in order to initialize all the Google Analytics data.
 - `defaultContext`: _(optional)_ If set, properties will be merged and sent with every `track` and `page` in the **context object**. It's the ideal place to put the `site` and `vertical` info to make sure that static info will be sent along with all the tracking.
 - `defaultProperties`: _(optional)_ If set, properties will be merged and sent with every `track` and `page`.
 - `getCustomAdobeVisitorId`: _(optional)_ If set, the output of this function will be used as `marketingCloudVisitorId` in Adobe Analytics' integration. It must return a promise.
@@ -168,7 +164,6 @@ Example:
 ```js
   window.__mpi = {
     segmentWrapper: {
-      googleAnalyticsMeasurementId: 'GA-123456789',
       universalId: '7ab9ddf3281d5d5458a29e8b3ae2864',
       defaultContext: {
         site: 'comprocasa',
diff --git a/packages/sui-segment-wrapper/src/events.js b/packages/sui-segment-wrapper/src/events.js
deleted file mode 100644
index 2cf38a2e1..000000000
--- a/packages/sui-segment-wrapper/src/events.js
+++ /dev/null
@@ -1,3 +0,0 @@
-export const EVENTS = {
-  GA4_INIT_EVENT_SENT: 'ga4InitEventSent'
-}
diff --git a/packages/sui-segment-wrapper/src/index.js b/packages/sui-segment-wrapper/src/index.js
index 75d89163c..4bad2aa50 100644
--- a/packages/sui-segment-wrapper/src/index.js
+++ b/packages/sui-segment-wrapper/src/index.js
@@ -6,12 +6,7 @@ import {defaultContextProperties} from './middlewares/source/defaultContextPrope
 import {pageReferrer} from './middlewares/source/pageReferrer.js'
 import {userScreenInfo} from './middlewares/source/userScreenInfo.js'
 import {userTraits} from './middlewares/source/userTraits.js'
-import {
-  DEFAULT_DATA_LAYER_NAME,
-  getCampaignDetails,
-  loadGoogleAnalytics,
-  sendGoogleConsents
-} from './repositories/googleRepository.js'
+import {initDataLayer} from './repositories/googleRepository.js'
 import {checkAnonymousId} from './utils/checkAnonymousId.js'
 import {getConfig, isClient} from './config.js'
 import analytics from './segmentWrapper.js'
@@ -44,33 +39,7 @@ const addMiddlewares = () => {
 }
 
 if (isClient && window.analytics) {
-  // Initialize Google Analtyics if needed
-  const googleAnalyticsMeasurementId = getConfig('googleAnalyticsMeasurementId')
-  const dataLayerName = getConfig('googleAnalyticsDataLayer') || DEFAULT_DATA_LAYER_NAME
-  const needsConsentManagement = getConfig('googleAnalyticsConsentManagement')
-
-  if (googleAnalyticsMeasurementId) {
-    const googleAnalyticsConfig = getConfig('googleAnalyticsConfig')
-
-    window[dataLayerName] = window[dataLayerName] || []
-    window.gtag =
-      window.gtag ||
-      function gtag() {
-        window[dataLayerName].push(arguments)
-      }
-
-    window.gtag('js', new Date())
-    if (needsConsentManagement) sendGoogleConsents()
-    window.gtag('config', googleAnalyticsMeasurementId, {
-      cookie_prefix: 'segment',
-      send_page_view: false,
-      ...googleAnalyticsConfig,
-      ...getCampaignDetails()
-    })
-    loadGoogleAnalytics().catch(error => {
-      console.error(error)
-    })
-  }
+  initDataLayer()
 
   window.analytics.ready(checkAnonymousId)
   window.analytics.addSourceMiddleware ? addMiddlewares() : window.analytics.ready(addMiddlewares)
@@ -79,4 +48,3 @@ if (isClient && window.analytics) {
 export default analytics
 export {getAdobeVisitorData, getAdobeMCVisitorID} from './repositories/adobeRepository.js'
 export {getUniversalId} from './universalId.js'
-export {EVENTS} from './events.js'
diff --git a/packages/sui-segment-wrapper/src/middlewares/source/campaignContext.js b/packages/sui-segment-wrapper/src/middlewares/source/campaignContext.js
index c3c1a5afe..91fd5f288 100644
--- a/packages/sui-segment-wrapper/src/middlewares/source/campaignContext.js
+++ b/packages/sui-segment-wrapper/src/middlewares/source/campaignContext.js
@@ -1,16 +1,11 @@
-import {getConfig} from '../../config.js'
 import {getCampaignDetails} from '../../repositories/googleRepository.js'
 
 export const campaignContext = ({payload, next}) => {
-  const googleAnalyticsMeasurementId = getConfig('googleAnalyticsMeasurementId')
+  const campaignDetails = getCampaignDetails({needsTransformation: false})
 
-  if (googleAnalyticsMeasurementId) {
-    const campaignDetails = getCampaignDetails({needsTransformation: false})
-
-    payload.obj.context = {
-      ...payload.obj.context,
-      ...campaignDetails
-    }
+  payload.obj.context = {
+    ...payload.obj.context,
+    ...campaignDetails
   }
 
   next(payload)
diff --git a/packages/sui-segment-wrapper/src/repositories/googleRepository.js b/packages/sui-segment-wrapper/src/repositories/googleRepository.js
index 343fb2650..4d534dbc4 100644
--- a/packages/sui-segment-wrapper/src/repositories/googleRepository.js
+++ b/packages/sui-segment-wrapper/src/repositories/googleRepository.js
@@ -1,16 +1,6 @@
-import {dispatchEvent} from '@s-ui/js/lib/events'
-
 import {getConfig} from '../config.js'
-import {EVENTS} from '../events.js'
 import {utils} from '../middlewares/source/pageReferrer.js'
 
-const FIELDS = {
-  clientId: 'client_id',
-  sessionId: 'session_id'
-}
-
-export const DEFAULT_DATA_LAYER_NAME = 'dataLayer'
-
 export const CONSENT_STATES = {
   granted: 'granted',
   denied: 'denied'
@@ -45,70 +35,26 @@ const STC_MEDIUM_TRANSFORMATIONS = {
   cs: 'cross-sites'
 }
 const STC_INVALID_CONTENT = 'na'
-const DEFAULT_GA_INIT_EVENT = 'sui'
-
 const EMPTY_STC = {medium: null, source: null, campaign: null}
 
-const loadScript = async src =>
-  new Promise(function (resolve, reject) {
-    const script = document.createElement('script')
-
-    script.src = src
-    script.onload = resolve
-    script.onerror = reject
-    document.head.appendChild(script)
-  })
-
-export const loadGoogleAnalytics = async () => {
-  const googleAnalyticsMeasurementId = getConfig('googleAnalyticsMeasurementId')
-  const dataLayerName = getConfig('googleAnalyticsDataLayer') || DEFAULT_DATA_LAYER_NAME
-
-  // Check we have the needed config to load the script
-  if (!googleAnalyticsMeasurementId) return Promise.resolve(false)
-  // Create the `gtag` script
-  const gtagScript = `https://www.googletagmanager.com/gtag/js?id=${googleAnalyticsMeasurementId}&l=${dataLayerName}`
-  // Load it and retrieve the `clientId` from Google
-  return loadScript(gtagScript)
-}
-
-// Trigger GA init event just once per session.
-const triggerGoogleAnalyticsInitEvent = sessionId => {
-  const eventName = getConfig('googleAnalyticsInitEvent') ?? DEFAULT_GA_INIT_EVENT
-  const eventPrefix = `ga_event_${eventName}_`
-  const eventKey = `${eventPrefix}${sessionId}`
-
-  if (typeof window.gtag === 'undefined') return
-
-  // Check if the event has already been sent in this session.
-  if (!localStorage.getItem(eventKey)) {
-    // If not, send it.
-    window.gtag('event', eventName)
-
-    // eslint-disable-next-line no-console
-    console.log(`Sending GA4 event "${eventName}" for the session "${sessionId}"`)
-
-    // And then save a new GA session hit in local storage.
-    localStorage.setItem(eventKey, 'true')
-    dispatchEvent({eventName: EVENTS.GA4_INIT_EVENT_SENT, detail: {eventName, sessionId}})
-  }
+export const waitForGAData = () => {
+  return new Promise(resolve => {
+    if (window.__GA4_DATA) {
+      console.log('[segment-wrapper] GA4 data already available!')
+      resolve(window.__GA4_DATA)
 
-  // Clean old GA sessions hits from the storage.
-  Object.keys(localStorage).forEach(key => {
-    if (key.startsWith(eventPrefix) && key !== eventKey) {
-      localStorage.removeItem(key)
+      return
     }
-  })
-}
 
-const getGoogleField = async field => {
-  const googleAnalyticsMeasurementId = getConfig('googleAnalyticsMeasurementId')
+    console.log('[segment-wrapper] Waiting for GTM...')
 
-  // If `googleAnalyticsMeasurementId` is not present, don't load anything.
-  if (!googleAnalyticsMeasurementId) return Promise.resolve()
-
-  return new Promise(resolve => {
-    // If it is, get it from `gtag`.
-    window.gtag?.('get', googleAnalyticsMeasurementId, field, resolve)
+    /**
+     * @param {{clientId: any, sessionId: any}} data
+     */
+    window.resolveGAData = data => {
+      console.log('[segment-wrapper] GTM has delivered the data.')
+      resolve(data)
+    }
   })
 }
 
@@ -129,14 +75,12 @@ export const getCampaignDetails = ({needsTransformation = true} = {}) => {
   const needsContent = typeof content !== 'undefined' && content !== STC_INVALID_CONTENT
 
   return {
-    campaign: {
-      medium: (needsTransformation && STC_MEDIUM_TRANSFORMATIONS[medium]) || medium,
-      ...(typeof name !== 'undefined' && {id}),
-      name: name ?? id,
-      source,
-      ...(needsContent && {content}),
-      ...(typeof term !== 'undefined' && {term})
-    }
+    campaign_medium: (needsTransformation && STC_MEDIUM_TRANSFORMATIONS[medium]) || medium,
+    ...(typeof name !== 'undefined' && {campaign_id: id}),
+    campaign_name: name ?? id,
+    campaign_source: source,
+    ...(needsContent && {campaign_content: content}),
+    ...(typeof term !== 'undefined' && {campaign_term: term})
   }
 }
 
@@ -183,15 +127,6 @@ function readFromUtm(searchParams) {
   }
 }
 
-export const getGoogleClientId = async () => getGoogleField(FIELDS.clientId)
-export const getGoogleSessionId = async () => {
-  const sessionId = await getGoogleField(FIELDS.sessionId)
-
-  triggerGoogleAnalyticsInitEvent(sessionId)
-
-  return sessionId
-}
-
 // Unified consent state getter.
 // Returns GRANTED, DENIED or undefined (default / unknown / unavailable).
 export function getGoogleConsentValue(consentType = 'analytics_storage') {
@@ -212,35 +147,13 @@ export function getGoogleConsentValue(consentType = 'analytics_storage') {
 export const getConsentState = () => getGoogleConsentValue() ?? CONSENT_STATES.denied
 
 export const setGoogleUserId = userId => {
-  const googleAnalyticsMeasurementId = getConfig('googleAnalyticsMeasurementId')
-
-  if (!googleAnalyticsMeasurementId || !userId) return
+  if (!userId) return
 
   window.gtag?.('set', 'user_id', userId)
 }
 
-/**
- * Send consents to Google Consent Mode.
- *
- * @param {'default' | 'update'} mode Mode for the consent update
- * @param {object} consents Consents object to be sent to Google Consent Mode.
- * Defaults used when not provided:
- * {
- *   analytics_storage: 'denied',
- *   ad_user_data: 'denied',
- *   ad_personalization: 'denied',
- *   ad_storage: 'denied'
- * }
- */
-export const sendGoogleConsents = (mode = 'default', consents) => {
-  window.gtag?.(
-    'consent',
-    mode,
-    consents || {
-      analytics_storage: CONSENT_STATES.denied,
-      ad_user_data: CONSENT_STATES.denied,
-      ad_personalization: CONSENT_STATES.denied,
-      ad_storage: CONSENT_STATES.denied
-    }
-  )
+export function initDataLayer() {
+  window.dataLayer = window.dataLayer || []
+
+  window.dataLayer.push({...getCampaignDetails()})
 }
diff --git a/packages/sui-segment-wrapper/src/segmentWrapper.js b/packages/sui-segment-wrapper/src/segmentWrapper.js
index 500c04e93..ca21cb73d 100644
--- a/packages/sui-segment-wrapper/src/segmentWrapper.js
+++ b/packages/sui-segment-wrapper/src/segmentWrapper.js
@@ -5,14 +5,12 @@ import {
   CONSENT_STATES,
   getConsentState,
   getGoogleConsentValue,
-  getGoogleClientId,
-  getGoogleSessionId,
   setGoogleUserId,
-  sendGoogleConsents
+  waitForGAData
 } from './repositories/googleRepository.js'
 import {getXandrId} from './repositories/xandrRepository.js'
 import {getConfig} from './config.js'
-import {USER_GDPR, CMP_TRACK_EVENT, checkAnalyticsGdprIsAccepted, getGdprPrivacyValue} from './tcf.js'
+import {USER_GDPR, checkAnalyticsGdprIsAccepted, getGdprPrivacyValue} from './tcf.js'
 
 /* Default properties to be sent on all trackings */
 const DEFAULT_PROPERTIES = {platform: 'web'}
@@ -57,15 +55,13 @@ export const getDefaultProperties = () => ({
 const getTrackIntegrations = async ({gdprPrivacyValue, event}) => {
   const isGdprAccepted = checkAnalyticsGdprIsAccepted(gdprPrivacyValue)
   let marketingCloudVisitorId
-  let sessionId
-  let clientId
+  let sessionId, clientId
 
   try {
     if (isGdprAccepted) {
       marketingCloudVisitorId = await getAdobeMCVisitorID()
     }
-    sessionId = await getGoogleSessionId()
-    clientId = await getGoogleClientId()
+    ;({sessionId, clientId} = await waitForGAData())
   } catch (error) {
     console.error(error)
   }
@@ -223,12 +219,6 @@ const track = (event, properties, context = {}, callback) =>
         }
       }
 
-      const needsConsentManagement = getConfig('googleAnalyticsConsentManagement')
-
-      if (needsConsentManagement && event === CMP_TRACK_EVENT) {
-        sendGoogleConsents('update', newContext.google_consents)
-      }
-
       window.analytics.track(
         event,
         newProperties,
diff --git a/packages/sui-segment-wrapper/test/assertions.js b/packages/sui-segment-wrapper/test/assertions.js
index 4e8749637..2263fd677 100644
--- a/packages/sui-segment-wrapper/test/assertions.js
+++ b/packages/sui-segment-wrapper/test/assertions.js
@@ -1,7 +1,6 @@
 import {expect} from 'chai'
 import sinon from 'sinon'
 
-import {setConfig} from '../src/config.js'
 import suiAnalytics from '../src/index.js'
 import {getCampaignDetails} from '../src/repositories/googleRepository.js'
 import {stubActualQueryString} from './stubs.js'
@@ -12,7 +11,6 @@ export const assertCampaignDetails = async ({queryString, expectation}) => {
   try {
     const spy = sinon.stub()
 
-    setConfig('googleAnalyticsMeasurementId', 123)
     await simulateUserAcceptConsents()
     await suiAnalytics.track(
       'fakeEvent',
diff --git a/packages/sui-segment-wrapper/test/repositories/googleRepositorySpec.js b/packages/sui-segment-wrapper/test/repositories/googleRepositorySpec.js
index 552ba77f6..8df427bd2 100644
--- a/packages/sui-segment-wrapper/test/repositories/googleRepositorySpec.js
+++ b/packages/sui-segment-wrapper/test/repositories/googleRepositorySpec.js
@@ -28,11 +28,11 @@ describe('GoogleRepository', () => {
     const details = await getCampaignDetails()
 
     expect(details).to.not.be.null
-    expect(details.campaign).to.have.property('medium', 'email')
-    expect(details.campaign).to.have.property('name', 'campaign_name')
-    expect(details.campaign).to.have.property('source', 'source_type')
-    expect(details.campaign).to.have.property('content', 'content_type')
-    expect(details.campaign).to.have.property('term', 'term_type')
+    expect(details).to.have.property('campaign_medium', 'email')
+    expect(details).to.have.property('campaign_name', 'campaign_name')
+    expect(details).to.have.property('campaign_source', 'source_type')
+    expect(details).to.have.property('campaign_content', 'content_type')
+    expect(details).to.have.property('campaign_term', 'term_type')
   })
 
   it('should get medium without transformation from STC', async () => {
@@ -40,7 +40,7 @@ describe('GoogleRepository', () => {
 
     const details = await getCampaignDetails({needsTransformation: false})
 
-    expect(details.campaign).to.have.property('medium', 'custom_medium')
+    expect(details).to.have.property('campaign_medium', 'custom_medium')
   })
 
   it('should get campaign id from STC', async () => {
@@ -48,7 +48,7 @@ describe('GoogleRepository', () => {
 
     const details = await getCampaignDetails()
 
-    expect(details.campaign).to.have.property('name', 'campaing_name')
+    expect(details).to.have.property('campaign_name', 'campaing_name')
   })
 
   it('should not return content with invalid content type', async () => {
@@ -56,7 +56,7 @@ describe('GoogleRepository', () => {
 
     const details = await getCampaignDetails()
 
-    expect(details.campaign).to.not.have.property('content')
+    expect(details).to.not.have.property('content')
   })
 
   it('should return null when no STC param present', async () => {
@@ -91,11 +91,11 @@ describe('GoogleRepository', () => {
     const details = await getCampaignDetails()
 
     expect(details).to.not.be.null
-    expect(details.campaign).to.have.property('medium', 'email')
-    expect(details.campaign).to.have.property('name', 'campaign_name')
-    expect(details.campaign).to.have.property('source', 'source_type')
-    expect(details.campaign).to.have.property('content', 'content_type')
-    expect(details.campaign).to.have.property('term', 'term_type')
+    expect(details).to.have.property('campaign_medium', 'email')
+    expect(details).to.have.property('campaign_name', 'campaign_name')
+    expect(details).to.have.property('campaign_source', 'source_type')
+    expect(details).to.have.property('campaign_content', 'content_type')
+    expect(details).to.have.property('campaign_term', 'term_type')
   })
 
   it('should get medium without transformation from UTM', async () => {
@@ -106,7 +106,7 @@ describe('GoogleRepository', () => {
 
     const details = await getCampaignDetails({needsTransformation: false})
 
-    expect(details.campaign).to.have.property('medium', 'custom_medium')
+    expect(details).to.have.property('campaign_medium', 'custom_medium')
   })
 
   it('should get campaign id from UTM', async () => {
@@ -117,7 +117,7 @@ describe('GoogleRepository', () => {
 
     const details = await getCampaignDetails()
 
-    expect(details.campaign).to.have.property('name', 'campaign_name')
+    expect(details).to.have.property('campaign_name', 'campaign_name')
   })
 
   it('should return null when no UTM mandatory params are present', async () => {
@@ -135,9 +135,9 @@ describe('GoogleRepository', () => {
 
     const details = await getCampaignDetails({needsTransformation: false})
 
-    expect(details.campaign).to.have.property('medium', 'stc_medium')
-    expect(details.campaign).to.have.property('source', 'stc_source')
-    expect(details.campaign).to.have.property('name', 'stc_campaign')
+    expect(details).to.have.property('campaign_medium', 'stc_medium')
+    expect(details).to.have.property('campaign_source', 'stc_source')
+    expect(details).to.have.property('campaign_name', 'stc_campaign')
   })
 
   it('should fallback to stc if utm_source is empty', async () => {
@@ -146,9 +146,9 @@ describe('GoogleRepository', () => {
 
     const details = await getCampaignDetails({needsTransformation: false})
 
-    expect(details.campaign).to.have.property('medium', 'stc_medium')
-    expect(details.campaign).to.have.property('source', 'stc_source')
-    expect(details.campaign).to.have.property('name', 'stc_campaign')
+    expect(details).to.have.property('campaign_medium', 'stc_medium')
+    expect(details).to.have.property('campaign_source', 'stc_source')
+    expect(details).to.have.property('campaign_name', 'stc_campaign')
   })
 
   it('should fallback to stc if utm_campaign is empty', async () => {
@@ -157,9 +157,9 @@ describe('GoogleRepository', () => {
 
     const details = await getCampaignDetails({needsTransformation: false})
 
-    expect(details.campaign).to.have.property('medium', 'stc_medium')
-    expect(details.campaign).to.have.property('source', 'stc_source')
-    expect(details.campaign).to.have.property('name', 'stc_campaign')
+    expect(details).to.have.property('campaign_medium', 'stc_medium')
+    expect(details).to.have.property('campaign_source', 'stc_source')
+    expect(details).to.have.property('campaign_name', 'stc_campaign')
   })
 
   describe('getGoogleConsentValue', () => {
diff --git a/packages/sui-segment-wrapper/test/segmentWrapperSpec.js b/packages/sui-segment-wrapper/test/segmentWrapperSpec.js
index 30e019a5a..14da9946d 100644
--- a/packages/sui-segment-wrapper/test/segmentWrapperSpec.js
+++ b/packages/sui-segment-wrapper/test/segmentWrapperSpec.js
@@ -1,7 +1,7 @@
 import {expect} from 'chai'
 import sinon from 'sinon'
 
-import {getConfig, setConfig} from '../src/config.js'
+import {setConfig} from '../src/config.js'
 import suiAnalytics from '../src/index.js'
 import {campaignContext} from '../src/middlewares/source/campaignContext.js'
 import {defaultContextProperties} from '../src/middlewares/source/defaultContextProperties.js'
@@ -13,7 +13,7 @@ import {INTEGRATIONS_WHEN_NO_CONSENTS} from '../src/segmentWrapper.js'
 import initTcfTracking, {getGdprPrivacyValue, USER_GDPR} from '../src/tcf.js'
 import {assertCampaignDetails} from './assertions.js'
 import {
-  cleanWindowStubs,
+  cleanStubs,
   resetReferrerState,
   stubActualLocation,
   stubDocumentCookie,
@@ -54,7 +54,7 @@ describe('Segment Wrapper', function () {
     window.analytics.addSourceMiddleware(pageReferrer)
   })
 
-  afterEach(() => cleanWindowStubs())
+  afterEach(() => cleanStubs())
 
   describe('should use correct page referrer for tracks', () => {
     let referrerStub, locationStub
@@ -220,172 +220,148 @@ describe('Segment Wrapper', function () {
       })
     })
 
-    describe('and gtag has been configured properly', () => {
-      it('should send Google Analytics integration with true if user declined consents', async () => {
-        // Add the needed config to enable Google Analytics
-        setConfig('googleAnalyticsMeasurementId', 123)
-
-        await simulateUserDeclinedConsents()
+    it('should send Google Analytics integration with true if user declined consents', async () => {
+      await simulateUserDeclinedConsents()
 
-        await suiAnalytics.track(
-          'fakeEvent',
-          {},
-          {
-            integrations: {fakeIntegrationKey: 'fakeIntegrationValue'}
-          }
-        )
+      await suiAnalytics.track(
+        'fakeEvent',
+        {},
+        {
+          integrations: {fakeIntegrationKey: 'fakeIntegrationValue'}
+        }
+      )
 
-        const {context} = getDataFromLastTrack()
+      const {context} = getDataFromLastTrack()
 
-        expect(context.integrations).to.deep.includes({
-          fakeIntegrationKey: 'fakeIntegrationValue',
-          'Google Analytics 4': {clientId: 'fakeClientId', sessionId: 'fakeSessionId'}
-        })
+      expect(context.integrations).to.deep.includes({
+        fakeIntegrationKey: 'fakeIntegrationValue',
+        'Google Analytics 4': {clientId: 'fakeClientId', sessionId: 'fakeSessionId'}
       })
+    })
 
-      it('should send ClientId on Google Analytics integration if user accepted consents', async () => {
-        // add needed config to enable Google Analytics
-        setConfig('googleAnalyticsMeasurementId', 123)
-
-        await simulateUserAcceptConsents()
+    it('should send ClientId on Google Analytics integration if user accepted consents', async () => {
+      await simulateUserAcceptConsents()
 
-        await suiAnalytics.track(
-          'fakeEvent',
-          {},
-          {
-            integrations: {fakeIntegrationKey: 'fakeIntegrationValue'}
-          }
-        )
+      await suiAnalytics.track(
+        'fakeEvent',
+        {},
+        {
+          integrations: {fakeIntegrationKey: 'fakeIntegrationValue'}
+        }
+      )
 
-        const {context} = getDataFromLastTrack()
+      const {context} = getDataFromLastTrack()
 
-        expect(context.integrations).to.deep.includes({
-          fakeIntegrationKey: 'fakeIntegrationValue',
-          'Google Analytics 4': {
-            clientId: 'fakeClientId',
-            sessionId: 'fakeSessionId'
-          }
-        })
+      expect(context.integrations).to.deep.includes({
+        fakeIntegrationKey: 'fakeIntegrationValue',
+        'Google Analytics 4': {
+          clientId: 'fakeClientId',
+          sessionId: 'fakeSessionId'
+        }
       })
+    })
 
-      it('should send mapped campaign details when the url query string is `?stc=em-mail-winter%20promo-honda`', async () => {
-        await assertCampaignDetails({
-          queryString: '?stc=em-mail-winter%20promo-honda',
-          expectation: {
-            campaign: {
-              medium: 'email',
-              name: 'winter promo',
-              source: 'mail',
-              content: 'honda'
-            }
-          }
-        })
+    it('should send mapped campaign details when the url query string is `?stc=em-mail-winter%20promo-honda`', async () => {
+      await assertCampaignDetails({
+        queryString: '?stc=em-mail-winter%20promo-honda',
+        expectation: {
+          campaign_medium: 'email',
+          campaign_name: 'winter promo',
+          campaign_source: 'mail',
+          campaign_content: 'honda'
+        }
       })
+    })
 
-      it('should not send mapped campaing details when stc param is invalid', async () => {
-        await assertCampaignDetails({
-          queryString:
-            '?stc=IJ_PUSH%7Celement~50220488692%7Cversion~pushmssearch_jobtitle_normalized&id_push=50220488692 ',
-          expectation: null
-        })
+    it('should not send mapped campaing details when stc param is invalid', async () => {
+      await assertCampaignDetails({
+        queryString:
+          '?stc=IJ_PUSH%7Celement~50220488692%7Cversion~pushmssearch_jobtitle_normalized&id_push=50220488692 ',
+        expectation: null
       })
+    })
 
-      it('should send mapped campaign details when the url query string is `?stc=sm-google-1234%3Aspring%20sale-aprilia-logolink`', async () => {
-        await assertCampaignDetails({
-          queryString: '?stc=sm-google-1234%3Aspring%20sale-aprilia-logolink',
-          expectation: {
-            campaign: {
-              medium: 'social-media',
-              id: '1234',
-              name: 'spring sale',
-              source: 'google',
-              content: 'aprilia',
-              term: 'logolink'
-            }
-          }
-        })
+    it('should send mapped campaign details when the url query string is `?stc=sm-google-1234%3Aspring%20sale-aprilia-logolink`', async () => {
+      await assertCampaignDetails({
+        queryString: '?stc=sm-google-1234%3Aspring%20sale-aprilia-logolink',
+        expectation: {
+          campaign_medium: 'social-media',
+          campaign_id: '1234',
+          campaign_name: 'spring sale',
+          campaign_source: 'google',
+          campaign_content: 'aprilia',
+          campaign_term: 'logolink'
+        }
       })
+    })
 
-      it('should send mapped campaign details when the url query string is `?stc=sem-google-autumn%20sale`', async () => {
-        await assertCampaignDetails({
-          queryString: '?stc=sem-google-autumn%20sale',
-          expectation: {
-            campaign: {
-              medium: 'paid-search',
-              name: 'autumn sale',
-              source: 'google'
-            }
-          }
-        })
+    it('should send mapped campaign details when the url query string is `?stc=sem-google-autumn%20sale`', async () => {
+      await assertCampaignDetails({
+        queryString: '?stc=sem-google-autumn%20sale',
+        expectation: {
+          campaign_medium: 'paid-search',
+          campaign_name: 'autumn sale',
+          campaign_source: 'google'
+        }
       })
+    })
 
-      it('should send mapped campaign details when the url query string is `?stc=sem-google-autumn sale`', async () => {
-        await assertCampaignDetails({
-          queryString: '?stc=sem-google-autumn sale',
-          expectation: {
-            campaign: {
-              medium: 'paid-search',
-              name: 'autumn sale',
-              source: 'google'
-            }
-          }
-        })
+    it('should send mapped campaign details when the url query string is `?stc=sem-google-autumn sale`', async () => {
+      await assertCampaignDetails({
+        queryString: '?stc=sem-google-autumn sale',
+        expectation: {
+          campaign_medium: 'paid-search',
+          campaign_name: 'autumn sale',
+          campaign_source: 'google'
+        }
       })
+    })
 
-      it('should send mapped campaign details when the url query string is `?stc=sem-google-1234%3Aautumn%20sale`', async () => {
-        await assertCampaignDetails({
-          queryString: '?stc=sem-google-1234%3Aautumn%20sale',
-          expectation: {
-            campaign: {
-              medium: 'paid-search',
-              id: '1234',
-              name: 'autumn sale',
-              source: 'google'
-            }
-          }
-        })
+    it('should send mapped campaign details when the url query string is `?stc=sem-google-1234%3Aautumn%20sale`', async () => {
+      await assertCampaignDetails({
+        queryString: '?stc=sem-google-1234%3Aautumn%20sale',
+        expectation: {
+          campaign_medium: 'paid-search',
+          campaign_id: '1234',
+          campaign_name: 'autumn sale',
+          campaign_source: 'google'
+        }
       })
+    })
 
-      it('should send mapped campaign details when the url query string is `?stc=sem-google-1234:autumn sale`', async () => {
-        await assertCampaignDetails({
-          queryString: '?stc=sem-google-1234:autumn sale',
-          expectation: {
-            campaign: {
-              medium: 'paid-search',
-              id: '1234',
-              name: 'autumn sale',
-              source: 'google'
-            }
-          }
-        })
+    it('should send mapped campaign details when the url query string is `?stc=sem-google-1234:autumn sale`', async () => {
+      await assertCampaignDetails({
+        queryString: '?stc=sem-google-1234:autumn sale',
+        expectation: {
+          campaign_medium: 'paid-search',
+          campaign_id: '1234',
+          campaign_name: 'autumn sale',
+          campaign_source: 'google'
+        }
       })
+    })
 
-      it('should send mapped campaign details when the url query string is `?stc=sem-google-autumn sale-aprilia`', async () => {
-        await assertCampaignDetails({
-          queryString: '?stc=sem-google-autumn sale-aprilia',
-          expectation: {
-            campaign: {
-              medium: 'paid-search',
-              name: 'autumn sale',
-              source: 'google',
-              content: 'aprilia'
-            }
-          }
-        })
+    it('should send mapped campaign details when the url query string is `?stc=sem-google-autumn sale-aprilia`', async () => {
+      await assertCampaignDetails({
+        queryString: '?stc=sem-google-autumn sale-aprilia',
+        expectation: {
+          campaign_medium: 'paid-search',
+          campaign_name: 'autumn sale',
+          campaign_source: 'google',
+          campaign_content: 'aprilia'
+        }
       })
+    })
 
-      it('should send mapped campaign details when the url query string is `?stc=sem-google-autumn sale-na-logolink`', async () => {
-        await assertCampaignDetails({
-          queryString: '?stc=sem-google-autumn sale-na-logolink',
-          expectation: {
-            campaign: {
-              medium: 'paid-search',
-              name: 'autumn sale',
-              source: 'google',
-              term: 'logolink'
-            }
-          }
-        })
+    it('should send mapped campaign details when the url query string is `?stc=sem-google-autumn sale-na-logolink`', async () => {
+      await assertCampaignDetails({
+        queryString: '?stc=sem-google-autumn sale-na-logolink',
+        expectation: {
+          campaign_medium: 'paid-search',
+          campaign_name: 'autumn sale',
+          campaign_source: 'google',
+          campaign_term: 'logolink'
+        }
       })
     })
 
@@ -515,24 +491,20 @@ describe('Segment Wrapper', function () {
     })
 
     describe('and GA Measurment ID is set', () => {
-      beforeEach(() => {
-        setConfig('googleAnalyticsMeasurementId', 123)
-      })
-
       it('should set the user id into `gtag` properly', async function () {
+        const googleAnalyticsMeasurementId = 123
+
         await simulateUserAcceptConsents()
         await suiAnalytics.identify('myTestUserId')
 
-        const googleAnalyticsMeasurementId = getConfig('googleAnalyticsMeasurementId')
-
-        const getGaUserId = async () =>
+        const getGaUserId = async googleAnalyticsMeasurementId =>
           new Promise(resolve => {
             window.gtag('get', googleAnalyticsMeasurementId, 'user_id', userId => {
               resolve(userId)
             })
           })
 
-        const gaUserId = await getGaUserId()
+        const gaUserId = await getGaUserId(googleAnalyticsMeasurementId)
 
         expect(gaUserId).to.equal('myTestUserId')
       })
@@ -811,6 +783,7 @@ describe('Segment Wrapper', function () {
 
     it('sends an event with the actual context and traits when the consents are declined', async () => {
       const spy = sinon.stub()
+
       window.google_tag_data = {
         ics: {
           getConsentState: () => 2
@@ -835,7 +808,10 @@ describe('Segment Wrapper', function () {
       const integrations = {
         All: false,
         'Adobe Analytics': true,
-        'Google Analytics 4': true,
+        'Google Analytics 4': {
+          clientId: 'fakeClientId',
+          sessionId: 'fakeSessionId'
+        },
         Personas: false,
         Webhooks: true,
         Webhook: true
@@ -861,6 +837,10 @@ describe('Segment Wrapper', function () {
         clientVersion: 'segment-wrapper@0.0.0'
       }
       const {traits} = spy.getCall(0).firstArg.obj.context
+
+      console.log('[segment-wrapper] context.context.integrations', context.context.integrations)
+      console.log('[segment-wrapper] expectation.context.integrations', expectation.context.integrations)
+
       expect(context).to.deep.equal(expectation)
       expect(traits).to.deep.equal({
         anonymousId: 'fakeAnonymousId',
diff --git a/packages/sui-segment-wrapper/test/stubs.js b/packages/sui-segment-wrapper/test/stubs.js
index c387f2256..60f9be7a2 100644
--- a/packages/sui-segment-wrapper/test/stubs.js
+++ b/packages/sui-segment-wrapper/test/stubs.js
@@ -4,13 +4,22 @@ import {referrerState, updatePageReferrer, utils as referrerUtils} from '../src/
 
 const IDENTIFY_TIMEOUT = 300 // from https://segment.com/docs/connections/sources/catalog/libraries/website/javascript/#identify
 
-export const cleanWindowStubs = () => {
+const cleanWindowStubs = () => {
   delete window.analytics
   delete window.Visitor
   delete window.__borosTcf
   delete window.__mpi
   delete window.__tcfapi
+}
+
+const cleanGAStubs = () => {
   delete window.gtag
+  delete window.__GA4_DATA
+}
+
+export const cleanStubs = () => {
+  cleanWindowStubs()
+  cleanGAStubs()
 }
 
 export const stubTcfApi = ({success = true, eventStatus = 'cmpuishown', consents = {}} = {}) => {
@@ -43,10 +52,7 @@ export const stubFetch = ({responses = [{urlRe: /^http/, fetchResponse: {}}]} =
 }
 
 export const stubGoogleAnalytics = () => {
-  const fakeFields = {
-    client_id: 'fakeClientId',
-    session_id: 'fakeSessionId'
-  }
+  const fakeFields = {clientId: 'fakeClientId', sessionId: 'fakeSessionId'}
 
   window.gtag = (key, id, field, done) => {
     if (key === 'get') {
@@ -57,6 +63,9 @@ export const stubGoogleAnalytics = () => {
       fakeFields[id] = field
     }
   }
+
+  // Set initial fake data
+  window.__GA4_DATA = fakeFields
 }
 
 export const stubWindowObjects = ({borosMock = true, borosSuccess = true, isDmpAccepted = true} = {}) => {
diff --git a/packages/sui-segment-wrapper/test/universalIdSpec.js b/packages/sui-segment-wrapper/test/universalIdSpec.js
index b4fbee5ea..d0cc4953f 100644
--- a/packages/sui-segment-wrapper/test/universalIdSpec.js
+++ b/packages/sui-segment-wrapper/test/universalIdSpec.js
@@ -2,7 +2,7 @@ import {expect} from 'chai'
 
 import {getConfig, setConfig} from '../src/config.js'
 import {getUniversalId, getUserDataAndNotify} from '../src/universalId.js'
-import {cleanWindowStubs} from './stubs.js'
+import {cleanStubs} from './stubs.js'
 
 const UNIVERSAL_ID_EXAMPLE = '043d36c36dad0741bdebce605d0ee4e6c1dea6e2eb6399864dec7a59432a20c4'
 const USER_EMAIL_EXAMPLE = 'test@sui.com'
@@ -15,7 +15,7 @@ describe('Universal Id', () => {
     })
 
     afterEach(() => {
-      cleanWindowStubs()
+      cleanStubs()
     })
 
     it('could be retrieved as expected from getUniversalId', () => {
@@ -30,7 +30,7 @@ describe('Universal Id', () => {
     })
 
     afterEach(() => {
-      cleanWindowStubs()
+      cleanStubs()
     })
 
     it('could be retrieved as expected from method getUniversalId and set to window', () => {
@@ -60,7 +60,7 @@ describe('Universal Id', () => {
     })
 
     afterEach(() => {
-      cleanWindowStubs()
+      cleanStubs()
     })
 
     it('should set universalIdInitialized config accordingly', () => {